REAL-TIME DATA
Creative Analytics
User, session, component-level analytics
User Fingerprint
Build audience for analysis, personalization, retargeting and lead scoring
ADAPTIVE ANALYTICS ENGINE
Adaptive Campaigns collects campaign performance stats in real-time. Analytics reports include:
– Campaign, Ad, & Component Level Stats
– Ad Viewability
– Conversion Tracking
– Engagement Tracking
– A/B Test Results
ADAPTIVE FINGERPRINTING & USER IDENTIFICATION
Adaptive uses multiple sources of identification to fingerprint users and serve sequential content.
– Mobile Advertiser ID
– Cookie
– IP Address
– Account Level Predictive Modeling Integration (Enterprise Offering)
ADAPTIVE CAMPAIGN OPTIMIZATION
Campaign creative architecture is optimized on an ongoing basis using one of several available methods.
Standard Method
– Manual Analytics Review & Optimization Recommendations
Enterprise Methods
– Automated Statistical Optimization (Automatically Picks A/B Winners)
– Machine Learning / AI Engine
“We’ve never seen this level of analytics from a creative partner.”