WHAT WE DO
A vibrant, imaginative, innovative team of people inventing the future of marketing communication.
Marketing strategists, dev ops experts and analysts
Manage each aspect of data-driven display creative campaign:
Data and asset strategy
Data and asset integration
Real-time creative management and ad serving
Creative analytics and user fingerprinting
Campaign optimization and reporting.
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WORK FLOW
Define
Program scope: Goals, A/B tests, available data, available creative assets, time line
Design
User experience – Segments – purchase stages – signals – triggerss
Deliver
Real-time campaign, login to client reporting portal, bi-monthly report
OPTIONS FOR DATA-DRIVEN CREATIVE
Here are the primary data sources used to adaptive creative in real-time.
ENGAGEMENT-BASED CREATIVE
Use real-time ad engagement data to adapt existing creative
ACCOUNT-BASED CREATIVE
Use real-time 3rd party segment and purchase stage data to adapt creative
LOCATION-BASED CREATIVE
Use real-time location data to adapt existing creative
WHEN A USER CLICKS ON AN AD…
Other partners:
Send data to a report with up to 3 hour lag time
Adaptive:
Instantly updates campaign to personalize user experience
Instantly updates user profile and predictive model
Instantly builds an audience pool of engagers
Instantly updates a creative analytics report
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REAL-TIME CAMPAIGN OPTIONS
Campaign development, ad serving, analytics, optimization and reporting are offered on a monthly subscription basis.
EXPRESS
$CALL FOR PRICING
- Integrate brand assets into 3 existing HTML5 ad sizes
- Automatic A/B testing
- Sequential messaging
- Real-time ad serving
- Creative analytics and optimization
- Client reporting portal access and bi-monthly reporting
CUSTOM
$CALL FOR PRICING
- Custom campaign development, up to 3 HTML5 ad sizes
- Automatic A/B testing
- Sequential messaging
- Real-time ad serving
- Creative analytics and optimization
- Client reporting portal access and bi-monthly reporting
ENTERPRISE
$CALL FOR PRICING
- Professional – Custom + database integration for real-time calls to 3rd party data
- Automatic A/B testing
- Sequential messaging
- Real-time ad serving
- Creative analytics and optimization
- Client reporting portal access and bi-monthly reporting. User fingerprint access for creative retargeting and lead scoring