Data-Driven Creative Fanatic
Peter Thiel advocates pursuing what you are "fanatically right about." For me it is data-driven creative. I've been involved in data-driven creative since 2007 when at Starcom, we built ads for Miller that looked [...]
Real-time creative – How to make ads as powerful as the programs used to place them
It is commonly said: “You can have the best creative in the world, but what good is it if no one sees it?” With programmatic media, a $15B industry and 25% of the $59B [...]