Adaptive Campaigns delivers 10x engagement rates vs. DoubleClick benchmarks for rich media
The platform:
- Gathers and models real time user data
- Delivers content personalized to segment, product and purchase-stage
- Reports user, session, component-level analytics
- Builds audience for analysis, personalization, retargeting and lead scoring
Customers use the Adaptive platform for:
- Account Based Creative – use real time 3rd party account, intent and purchase stage data to adapt existing creative
- Engagement Based Creative – use real time ad engagement data to adapt existing creative
- Location Based Creative – use real time location data to adapt existing creative
- Portfolio Creative – combine multiple campaigns into a single, user-guided experience
All campaigns include:
- Creative asset sourcing, preparation and development
- Strategy consulting
- Ad serving
- Ad operations
- Creative analysis and optimization
Key differences
- The only creative management application powered by real time user data
- A full service team with eight years of experience in Dynamic Creative Optimization (DCO)
- Flexible and transparent approaches to data and creative integration, optimization and pricing
- Integrated with all leading Data Management Platforms (DMPs), Demand Side Platforms (DSPs) and ad servers
REAL-TIME, DATA-DRIVEN CREATIVE
Increase programmatic display performance with ads that adapt to real time user data.
Adaptive Campaigns is a real-time creative management platform for programmatic digital marketing.
Adaptive Campaigns delivers 10x engagement rates vs. DoubleClick rich media benchmarks.
Adaptive collects real-time signals: in-session ad engagement, segment profile, location.
The platform detects patterns, deliver optimal combination and sequence of content.
Deliver user-guided content personalized to segment, product and purchase-stage.
User, session, component-level analytics are available in real-time.
Campaigns build audience for analysis, personalization, retargeting and lead scoring.
Adaptive Campaigns delivers 10x engagement rates vs. DoubleClick rich media benchmarks.
Adaptive’s advanced decision engine gathers and models real-time user data to instantly update creative and deliver Ads People Want.
Real-Time Data
Collect real-time signals: In-session ad engagement, segment profile, location
Real-Time Decision
Detect patterns, deliver optimal combination and sequence of content
Real-Time Dynamic User Experience
Deliver user-guided content personalized to segment, product and purchase-stage
Who uses it:
Extensive industry integration
Clients use Adaptive for: Engagement based creative - use real-time ad engagement data to adapt existing creative Account based creative - use real-time 3rd party segment and purchase stage data to adapt existing creative Location based creative - use real-time location data to adapt existing creative A/B testing Sequential messaging Creative, site and/or search retargeting Creative and strategy consulting Ad serving/ad operations Creative analysis and optimization
Use cases and benefits