Case Studies

Hover-based navigation through 24 A/B tested panels of content aligned to security, smart home, and general home keyword searches. Adaptive delivered personalized experiences for 10MM unique IDs. We achieved 65% lower cost per website visit vs. static ads.

Real-time calls to Bombora data to identify commercial furniture buyers. 22% of visitors converted on the ‘Become a Member’ page.

Hover-based navigation through 75 A/B tested panels of content aligned to 5 keyword search groups.

Ad viewers could navigate through the ad and select their area of interest from a 3 panel chooser.

Rapid-prototyped JPGs served in various sequences to understand role of variety vs. critical mass for each exposure.

Ad viewers were retargeted and shown a different ad in sequence during each ad session.

Hover-based navigation through 3 distinct campaigns that would have otherwise competed with each other.

Engagement Metrics:

• 4.0% engagement rate
• 4x vs. industry benchmark
• 57x static control